And They're Off...
By Charlie Hall, AIB President
I am quite excited that we have more cities participating in America in
Bloom this year (42) than we’ve had in a while. I think it speaks to the
improving economic conditions at the local level, as well as the recognition
that quality landscapes are one of the best forms of economic development that
a city or community can engage in.
It’s also exciting to consider that we have a good mix of small and
medium-sized cities this year, with a number of first-time communities.
Obviously, word is getting out about the AIB program and the good results
communities are realizing from participating.
We’ve already had some great things happen in AIB this year with a
eye-popping, show-stopping presence at the Philadelphia Flower Show; the finalizing
of the parameters of our CN Railway partnership; an inspiring lineup of
symposium speakers are already booked; and other innovative programming I will
share with you later in the year. In addition, with the influx of new talent
coming onto the board to augment the already-stellar lineup of servant leaders
we have, I am very bullish on the future of our organization!
We are also in the midst of setting up judging visits for the 42 cities
participating and the excitement is building daily. We have one of the best
slates of judges that we’ve ever had (of course, it seems I say that every
year), with diverse talent and expertise you’d only expect from a large
multi-national company. These folks are truly worth their weight in gold
because of the countless volunteer hours spent to make our awards program one
of the best economic development investments a community can make!
Sponsorships are also coming in at a steady pace and many firms in the
horticultural industry are finding that their ties to their local communities’
beautification efforts translate not only into expanded business opportunities,
but an occasion to also educate the local citizenry about the added value
associated with beautification.
Speaking of which, AIB Past President Marvin Miller shared with me yet
another study about the value of green infrastructure in communities. This one
came from the Philadelphia Water Department of all places. When they started
the 25-year, $2.4 billion Green City,
Clean Waters plan in 2011, the idea was that they could better manage their
stormwater and reduce combined sewer overflows by leading with green
infrastructure, as opposed to only using gray infrastructure, and that it would
also have additional social and economic benefits. They called it their “triple
bottom line" approach.
While the environmental benefits and economic benefits are
quantifiable, the social benefits are harder to measure. But a recent study,
published this January in the American
Journal of Public Health, indicates that the green stormwater
infrastructure they’ve installed in Philadelphia does indeed have social
benefits as well.
The study, led by Michelle Kondo, formerly a postdoctoral student at
the University of Pennsylvania's Center for Clinical Epidemiology and
Biostatistics and now a scientist with the U.S. Department of Agriculture
Forest Service in Philadelphia, looked at 52 green stormwater projects in
Philadelphia and found consistent and statistically significant reductions in
narcotic possession and manufacture, as well as burglaries near those sites (as
far as a half mile away, in fact).
The study controlled for a number of other factors—gentrification,
general improvements in quality of life, etc.—that had occurred over the 12
years of the study and yielded a strong positive correlation between the
presence of a Green City, Clean Waters
project and fewer incidents of drug possession.
Clearly, there’s still more studying to be done so we can determine
links to other improvements in overall quality of life measures and reductions
in crime, but results like these are very encouraging. Studies like this help
demonstrate the return on investment for green infrastructure projects and that
the triple bottom line approach is truly paying off.
Here in Texas, spring has sprung in big-time fashion. My family’s own
gardening efforts have paid off -- as I am writing this, the blooms on my iris
and roses are already incredulous. Trees are sprouting leaves and the canopy
around my back yard is at least 20 shades of green. I know I’ll pay for this in
August when the heat is mind numbing, but for now this place is paradise. So
enjoy your spring wherever you call home and let’s all remember the joys of
intricately crafted scenes of nature performing at their best.