The article quotes nursery owner and Costco member Dave Williams at Williams Nursery in Westfield, N.J., about how the program helps to improve communities. Westfield won the AIB 2010 Landscape Criteria award.

The Costco Connection is one of the most widely read monthly publications in the US. More than 18% of Costco Connection readers are millionaires, and 55% own their own business. Circulation is 8 million, with pass-along readership estimated at 96 million. 57% of Connection readers made purchases as a result of seeing an ad in The Connection. The readership is primarily one of upscale business leaders who have high-end discretionary income.