Changing the Conversation

Changing the Conversation
By Dr. Charlie Hall, AIB Past President

I have a retired colleague that moved from College Station to another town in Texas, and he was commenting to me that the big debate in their town at the moment was whether or not to engage in beautification efforts. Apparently there were those in that town that considered such investments to be frivolous spending. Sound familiar?

He then went on this five-minute rampage about how most folks do not recognize the true benefits of beautification. He listed things like enhanced economic development, reduced crime rates, folks are more proud of their community, biodiversity in the environment, and increased tourism revenue. Again, sound familiar?

I then told him, “It sounds like you need America in Bloom.” He looked at me incredulously asked, “What in the world is that?” I proceeded to lay out my stump-speech about AIB and by the time I was finished, he was flabbergasted that he had not heard of it, but mostly because his city was not involved.

This probably sounds like a conversation each of you has had some time during your AIB affiliation, or it may be that you are like my friend and unfamiliar with the multiplicity of benefits that AIB offers. Either way, it’s a good chance for me to reiterate the fact that AIB does indeed provide a plethora of benefits for communities.

One supporting study that was conducted recently I would like to mention analyzed the relationship between crime and indicators of residential yard management. Data came from a survey conducted of over 1,000 front yards that included more than 40 indicators relating to lawns, trees, shrubs, flower beds, and other features.

After controlling for income, population density, block-scale tree canopy, and housing type, the researchers found a consistently-significant relationship between crime and a number of indicators of yard management. Yard-level variables that were negatively associated with crime included: the presence of yard trees, garden hoses/sprinklers, and lawns, in addition to the percentage of pervious area in a yard. Those positively associated with crime included presence of litter, desiccation of the lawn, lack of cutting of the lawn, and number of small trees in front of or adjacent to the property.
While these results do not establish causality, they add evidence to a growing literature that suggests the possibility of several mechanisms by which a community’s environmental design may reduce crime. In other words, “cues to care” (the inverse of the “broken window” hypothesis) can lead to reduced crime by signaling to criminals the presence of social capital and the active involvement of neighbors in community spaces; and more appealing landscaping draws more “eyes on the street,” which in turn deters criminals.

While landscape architects, arborists, park advocates, and an increasing number of mayors, planners, and public health officials understand the presence of nearby nature in cities to be central to human health and well-being, the public seems to think of tree-lined streets, trails, and parks as "nice but not necessary add-ons," according to a new report commissioned by the TKF Foundation. The report shows wide gaps in understanding between members of the public and experts on the health benefits of nature, the value of daily exposure to nature, how landscape design can enhance nature's health and social benefits, and how the presence of green space and trees can boost neighborhood and, by extension, community connections. The members of the public surveyed also don't perceive the typical differences in the amount of trees and parks available to wealthy and poorer urban neighborhoods and so don't see it as a major equity issue. Urban nature is simply not a top priority. As one survey respondent said, "Nature doesn't pay the bills."

Some may argue that the best way to get more of the public to demand the creation of more parks, trails, and green streets (and other beautification efforts) is to undertake a broad communications campaign to educate the public about the health benefits of nature. Personally, I think a more grassroots approach may be better – one that involves the folks who are in the green industry (growers, landscape service firms, and retails firms) as well as members of local gardening and civic clubs and community organizations, and of course, America in Bloom participants.


The good news is that many mayors and cities already get the value of access to beautiful scenes of nature, even in car-centric places like Houston, which is investing huge sums in new parks and trails. As momentum builds and more cities act, we can imagine a future where people in all of a city's neighborhoods enjoy a daily nature outing because nature is everywhere, but this future will take lots more work our part to achieve. Rally the troops and let’s get it done!
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